If you’ve spent any time in the world of personal development, you’re likely to have heard of the writer and motivational speaker Simon Sinek. His seminal book ‘Start With Why’ is an international bestseller, and his talk ‘How great leaders inspire action’ has been viewed over 43 million times on the TED platform, and that’s without counting the YouTube views of the same video. This introduction may seem like some kind of PR exercise for Mr Sinek, but I can assure you I’m not on his payroll (if only!). Instead, I’m telling you about his work around finding your ‘Why?’ because it could provide a life-changing insight for you. It’s time to find your ‘Why?’
What’s so special about ‘Why’?
How many networking meetings or business expos have you been to where everybody stands around telling people what they do? These events are designed to help likeminded professionals come together and share ideas and contacts, in the hope that there will be some business to be done along the line. However, finding out what somebody does or even how they do it can be quite deathly dull (unless you happen to be networking with an astronaut!), however when people go deeper and reveal their ‘Why?’ that’s when things get interesting.
That’s because a ‘Why?’ isn’t to do with a job title or a business sector, or a new-fangled way of producing a product. It’s a deeper purpose, a motivation, a belief. When you start talking passionately about things as meaningful as this, you can engage and inspire people like never before. Your ‘Why?’ isn’t wishy-washy or overblown, it’s an authentic and genuine reason to get up and at ‘em each day, making a difference in the world, no matter how small. It is powerful stuff.
How to find your ‘Why?’
Let’s assume you are the founder of a service-based company. Perhaps there are thousands of people doing the job you do. You feel like you have an impossible task to differentiate yourself from the rest of them, after all, you are doing the same thing. Go beyond the day-to-day and consider the impact you want your business to make on the world around you (whether that’s locally, nationally or across the globe). What about what you do really means something?
Are you the business coach who wants to empower people stuck in a rut to unlock their potential and reach their goals? Did you create a digital assessment for dementia to empower families to identify the condition early because your father got misdiagnosed? Do you want to help get rid of single-use plastic by starting a ‘zero-waste’ shop because you care about the world your kids are growing up in? There are so many things that contribute to somebody’s ‘Why?’ so take some time to think about what inspires and motivates you.
Feel the fear – and do it anyway
Once you move past the ‘What?’ and the ‘How?’, it’s time to leave your comfort zone behind. When you start exploring and talking about your ‘Why?’ it’s going to get uncomfortable because you are revealing the core of you and your purpose. That’s a scary thing to be open about because it leaves you vulnerable to the judgement from others. The great thing about those who don’t understand your ‘Why?’ or mock it, is that they aren’t your people or your target audience. In a single moment, they’ll rule themselves out and you never need to bother with them again. Instead, you can focus all your attention on the people in your network and beyond who really connect with your ‘Why?’ and start talking directly to them.
In doing this, you won’t just attract potential customers, you’ll also develop bonds with like-minded professionals and build a network of advocates. You can make sure that your marketing reflects your ‘Why?’ and helps you stand out from the competition, putting you in a unique position in your market. In terms of personal development, this is a spiritually fulfilling and inspiring place to be, helping you to feel happier and more driven by the work you do. There’s a reason why people all over the world connect with Simon Sinek’s message about ‘Why?’, so don’t miss out on what harnessing the power of your ‘Why?’ could do for you.
If you’d like to talk more about your ‘Why?’ and how coaching can help you gain clarity of purpose, please get in touch on 01603 567794 or email firstname.lastname@example.org.