If you want your company to go places, you need bright, brilliant people driving it forward. If those exceptional individuals are young and ambitious, it’s not enough to just offer them a great role because that’s what your competitors are doing too. Instead, you need to give these rising stars a reason to pick you above all others, and that means making their decision about more than just the job itself. You need to offer them a choice that meets their needs and their values.
For Generation Z and the Millennials, their motivation isn’t just financial. These groups care deeply about the planet, about their fellow human beings and about living a life full of purpose. It’s a wise idea to familiarise yourself with the 17 Sustainable Development Goals (SDGs) for 2030 created by the United Nations as they have become a blueprint for our collective future. Keeping these in mind, as well as the wants and needs of the individual, you can make yourself far more attractive to the talent you are trying to recruit.
Here’s how to get started.
Consider the life/work balance
Millennials and Gen Z workers consider their time to be precious, and they don’t want a life that’s completely consumed by work. Long hours and high stress lead to burn out, so having a focus on wellbeing is vitally important to them. Companies seeking to employ young people should be flexible around working hours and remote working so together you can design a schedule that works well for both parties. Reducing travel times, commuting costs and enjoying a genuine work/life balance is important to these people, so it can pay off to help them manage these concerns.
Having happy, engaged and productive people working for you will benefit your company enormously, so throw out the archaic 9-5 desk-centric policies and embrace the modern way. Take advantage of technology to facilitate new working practices, create clear boundaries and strong communication channels. If your employees feel trusted and heard, they are more likely to pay you back with loyalty and hard work. Show them that you’re ready to be part of a brave new world.
Become a coach
As a manager or leader, your role is no longer just delegation-orientated, you need to inspire and energise your team. The people who work for you want to learn from your experience, be challenged and empower themselves during their employment. Personal development is a priority for many of us now, so investing in training and coaching to identify skills and strengths pays dividends. However, it’s not all about the triumphs.
Inevitably, there will be times when your staff underperform or make mistakes, and how you handle those incidents will set the tone for your team. Eliminating a blame culture and taking time to help navigate and learn from these issues will create trust between you and the people you manage. Every person in your company is a brand ambassador, and they can either help you bring in top talent or scare them away. Build a reputation as a place where people will be encouraged to succeed and grow but also be supported and guided through the trickier times. Much like a healthy family environment, these are the conditions where young people flourish and in return, you’ll earn their respect and commitment.
Broadcast your values
In your organisation, there will be causes and initiatives that you champion and you should make sure that outsiders know about them. For younger generations, companies that show respect towards gender parity, diversity and inclusivity are a big draw because they align with their personal moral values. When you look at the UN’s SDGs, you’ll see equality and empowerment are at the heart of them, giving a platform to those who’ve been met with discrimination in the past. Making it clear that your business is a place where these things matter is a great start, but you need to go further.
Consider where you can make a difference as a company, in your community and the wider world. You don’t have to be a business working in clean tech or green industries to be ethical and sustainable. Make sure your values are stated proudly on your website, that you regularly work on charitable projects, and engage with global initiatives to save the planet. In-house, practice what you preach and provide a compassionate, supportive environment for your workforce. Soon everybody will know your business is a place where good people do good things.
These are just a few suggestions to keep in mind, but we’ve got a wealth of information to share. If you’d like to know more, get in touch by calling 01603 567794 or email email@example.com.